Article Highlights

Key Takeaway:

Transit officials in Denmark plan to launch the first version of their national mobile-ticketing app this spring for single rides, before introducing a full pay-as-you-go version next year.  This app might fly only in a country like Denmark, which has no transit gates, a smartphone-savvy population and few unbanked people.

Key Data:

MobilePay, a mobile retail payments app launched 10 years ago by Danske Bank, now has 4.5 million users, or around three-quarters of the population. On average, each user conducted more than 100 transactions last year.

Organizations Mentioned:

RKRP (Denmark)

Transit officials in Denmark plan to launch the first version of their national mobile-ticketing app this spring for single rides, before introducing a full pay-as-you-go version next year.

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