Article Highlights

Key Takeaway:

One year on, Danish ticketing agency Rejsekort & Rejseplan is making substantial progress toward its ambitious goal of gaining 90% adoption of its pay-as-you-go mobile app. But agency chief Tina Hørbye Christensen, in a one-of-one interview with Mobility Payments, acknowledges that the remaining 30% to 40% adoption will be harder.

Key Data:

• Line Chart: Breakdown of trips by card, app and total, with pct. of app trips, Sept. 2024 to Aug. 2025

• Table: Figures for trips by card, app and total, with pct. of app trips, Sept. 2024 to Aug. 2025

• Bar Graph: Pct. of app trips of total trips, Sept. 2024 to Aug. 2025

Organizations Mentioned:

• RKRP (Denmark)
•  Copenhagen Metro
• Movia (Denmark)
• DSB  (Denmark)
• Fairtiq

 

Rejsekort & Rejseplan, Denmark’s national ticketing agency owned by the country’s public transport operators, launched its Rejsekort as an app one year ago this month.

The launch of the pay-as-you-go, GPS-enabled app is noteworthy. It’s believed to be the first and still the only time a country has embarked on a mobile-first strategy for public transport payments and attempted to replace a much-used closed-loop fare card with a mobile app.

Records of journeys over the past year (see table and charts below), show project backers are making substantial progress.

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