The California Integrated Travel Project, or Cal-ITP, was created by officials to help the state’s nearly 300 local transit agencies buy the core technology they need to launch open-loop payments. Cal-ITP head Gillian Gillett talks to Mobility Payments about the promise the state’s open-loop payments initiative holds and the challenges it faces.
Cal-ITP backers need to accommodate the nearly 30% of state residents who are classified as either underbanked or unbanked–a percentage that skews even higher among transit agency customers.
Gillian Gillett, manager for the California Integrated Mobility program in the state Department of Transportation, once observed that 97% of Californians never even think about using public transit. “I mean, if we were a business, we would be out of business,” she sighed.