Article Highlights

Key Takeaway:

Scottish bus operator Lothian Buses is touting a contactless adoption rate nearing 60%. While impressive, the rate appears to fall roughly by around half if generous concessions are included.

Key Data:

The service now averages around 80,000 open-loop taps per day and last month hit a record or more than 100,000 taps in a single day during a festival in Edinburgh.

Organizations Mentioned:

• Lothian Buses (Scotland)
• Flowbird
• Elavon
• NMI

Transport for London isn’t the only transit agency in the UK seeing high adoption rates for open-loop fare payments. Among the others is Scottish bus operator Lothian Buses, which said its contactless penetration is nearing 60%.

But like Transport for London, which has touted 60%-plus open-loop adoption rates, Lothian’s high share of rides paid for with credit and debit cards and NFC wallets comes with a caveat.

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