Taiwan’s Dominant Transit Purse Struggles with New E-Payments Landscape

EasyCard Corp. was late with its electronic wallet as it seeks to keep up in a changing competitive landscape.

Article Highlights

Key Takeaway:

Competition is changing in Taiwan and in other Asian countries where e-purse payments providers have used their base of millions of mass transit-riding cardholders to expand into retail and other markets. EasyCard Corp. provides an example of the challenges these providers are facing.

Key Data:

Chart: Top 5 e-payments institutions in Taiwan, by No. of users

Organizations Mentioned:

• EasyCard Corp.
• Line Corp.
• IPASS
• Jkopay

EasyCard Corp. remains the dominant contactless stored-value card in Taiwan, boasting market shares of nearly three-quarters of transit fare payments and retail transactions nationally amid competition from three other contactless closed-loop cards that vie for transit and low-value retail transactions across the island nation.

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